The year was 2012 and it started with a simple idea based on a simple need, a natural product to style and care for your facial hair. This was the beginning of the FIRSTBEARD CARE BRAND IN SWEDEN. Over the years the company and the knowledge have grown. MR BEAR FAMILY now offers a wide range of high-quality grooming products for the daily routine within BEARD, SHAVING, SKIN & HAIR. You can even find awesome natural products for your tattoo aftercare.