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L'Oréal Professionnel Paris launches an innovative series, Curl Expression, giving all of you professionals the power of curly hair care! 61% of generation Z have curly hair, and more and more women choose to love and show off their beautiful curls leaving their hair in its natural state. Today's and tomorrow's professional hairdressers need a complete range of professional products and skills to offer each of their clients with curly hair the result they want.Thanks to our scientific know-how and the contribution of professional hairdressers, we managed to create the ideal product line for high-performance curly hair care, enriched with glycerin, urea and hibiscus seeds.

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