strengthening rice water shampoo for all types of fragile hair.

details

this strengthening shampoo gently cleanses, repairs, and thickens fragile hair. formulated with rice water to strengthen and repair, izumi tonic shampoo leaves hair 30x stronger* and reduces split ends by up to 91%*. this shampoo provides a deep yet gentle cleanse while strengthening and adding nourishment to hair. it features a lightweight formula that cleanses and thickens without stripping hair of its hydration.

inspired by a japanese haircare tradition, the izumi tonic range is formulated with rice water, known to restore damage, prevent future breakage, and reveal healthier & smoother hair. we source our rice water from hyogo, japan in an eco-friendly manner.

benefits:

increases hair diameter

leaves hair 30x stronger*

thickens hair

reduces split ends up to 91%*

softens & smooths

adds shine

*system of shampoo, treatment & serum vs. non-conditioning shampoo

how to use izumi tonic strengthening shampoo

apply on wet hair, massage and rinse. follow with the complete izumi tonic haircare system for stronger, thicker hair.

ingredients

japanese-sourced rice water

high quality rice extracts made of specific rice protein by unique enzyme method, rich in amino acids, b vitamins, vitamin e, minerals, antioxidants, renown for restoring damaged cells and overall permeability, moisture and elasticity to hair.

fragrance

invigorating yet delicate, the izumi tonic scent opens with vibrant citrus top notes and combines with a fresh woody musk fragrance resembling a breathtaking rice field.

• aqua / water / eau • sodium laureth sulfate • citric acid • cocamidopropyl betaine • sodium hydroxide • propylene glycol • sodium chloride • sodium benzoate • hexylene glycol • polyquaternium-10 • salicylic acid • linalool • limonene • butylene glycol • citronellol • coumarin • alpha-isomethyl ionone • geraniol • hydrolyzed rice extract • parfum / fragrance