Showcase the beauty of grey, white or light blonde hair with our number one color clarifying purple shampoo. The neutralising system, enriched with magnesium and anti-yellowing agents, counteracts unwanted brassy tones. When hair is lightened or turns grey, its natural warm tones become visible and often throw unwanted yellow tones. The deep purple shampoo helps to neutralize these tones maintaining your blonde or white color. The formula helps deliver toning results while nourishing and protecting the hair fibre, giving a boost of shine.
For best results, use in conjunction with L’Oréal Professionnel Série Expert conditioner or masque.

BENEFITS

• Neutralises
• Anti-yellowing
• Enhances color shine
• Softens the feel of hair

HOW TO APPLY

1. Apply evenly to towel-dried hair. 
2. Lather. 
3. Rinse thoroughly. 

INGREDIENTS
Magnesium

WARNING
Allergy alert test before use.
In case of contact with eyes, rinse them immediately. Wash your hands after use.